Slovenia is a small and highly developed country located in Central Europe. Nestled in between Austria, Italy, Croatia and Hungary it was named a European success story even before gaining EU membership in 2004. Due to its geographic location at the crossroads of Germanic, Slavic and Roman cultures, it has a shared history with both the former Austro-Hungarian Empire and Yugoslavia. Because of its size and infrastructure as well as history and culture, Slovenia is in many ways well connected to its neighboring countries, and simultaneously larger European regions.

This provides the country with an excellent, if not the best bridging function in the area, connecting Western Europe with South-Eastern Europe. Slovenian infrastructure is modern and well maintained, and especially popular in the holiday season, carrying many Europeans to the Croatian coast in the South. National carrier Adria Airways, which is based at Ljubljana Brnik Airport, daily operates to all the major transfer and financial hubs in Europe, reaching London, Frankfurt, Amsterdam and Geneva within a one and half hour flight.

Slovenes in general are well-educated, with a large percentage being academically skilled, providing the country with a hardworking and highly skilled work force. At the same time many Slovene students opt to do a semester abroad, either on an Erasmus or other European scholarships to gain a forming experience in another European country while improving their language skills. Meanwhile, the University of Ljubljana hosts a large number of popular international summer schools, making it a favorable destination for graduate or post graduate level students from all over Europe. The idyllic post card town of Bled hosts one of the leading management schools in the whole of Central Europe.

Slovenia’s business culture can be described as Western or more specifically Germanic, with an understanding of the neighboring Southeastern culture. There are deep economic ties with especially Austria, Germany and Croatia, making Slovenia a country where promises are kept and conversations are polite and friendly, while being formal at the same time. English and German are widely spoken, with many Slovenes even mastering more than two languages.

With outstanding infrastructure, a well-educated work force, and a strategic location between the Balkans and Western Europe, Slovenia has one of the highest per capita GDPs in Central Europe, despite having suffered a protracted recession in 2008-2009 in the wake of the global financial crisis. Slovenia became the first 2004 European Union entrant to adopt the Euro (on 1 January 2007) and has experienced one of the most stable political transitions in Central and Southeastern Europe.

However, the best quality of Slovenia may be the land itself. Slovenia surprises its visitors more often than not with its diverse landscape; ranging from the Alps in the north, Venetian coastal towns to the Southwest, to rolling forested hills with many a vineyard in East. Weekend trips may include hiking in the mountains and hills, swimming in the Adriatic or pristine glacier lakes, and skiing during wintertime. It truly is a most pleasant country to do business in or operate from.

Quick facts

Capital: Ljubljana
Official language: Slovenian
Languages spoken: English, German, Dutch, Italian, Serbo-Croatian
Population: 2.060.868 (April 2014)
Visitors: 3.438.279 (2014)
Currency: Euro
Area: 20,273 km2

  • 85% of adults aged 25-64 have completed upper secondary education, higher than the OECD average of 75%;
  • 58% of the territory of Slovenia is covered with forest.


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